SHOE DOG : A Memoir by the Creator of Nike

Shoe Dog tells the story of Nike’s origins, told by none other than Phil Knight, its founder. The book starts in 1960s. At the age of 24, Knight decides to travel the world to explore his crazy idea i.e.— importing Japanese running shoes into the US. Being a running enthusiast himself, he is passionate about this idea. After a successful start of business with the Japanese supplier Onitsuka, Knight begins to sell designs by his own company.

This strains Nike’s relationship with their suppliers and eventually leads to a separation. Nike grows despite numerous setbacks and problems on the way. The memoir ends with Nike’s initial public offering in 1980.