Imagine walking into a supermarket and seeing this on the shelf: the Amala Cup. Inside, you get amala with separate sachets of ewedu, gbegiri, stew and assorted meat. Add hot water, mix everything, and your amala is ready in a few minutes. No pot. No turning amala. No buka. No waiting. Before you shout "God forbid!", remember that people once thought many traditional foods could never become convenience products - we now have instant noodles, instant oats, powdered pap, frozen soups and ready-to-eat meals.
So why can't amala be next? Imagine this for office workers, students, travellers and Nigerians abroad who want amala but cannot start looking for ewedu and gbegiri. Some will say this is destroying the experience of eating proper amala; others will say whoever successfully commercialises it could have a serious business on their hands. So forget sentiment: if this exact pack was sitting in Boku for N2,500, would you buy it?
And if you are NOT buying it, tell us why. Good business idea or complete nonsense? (Disclaimer: This product is not real - a concept from the "What If? Brand Edition" series exploring product innovation and Nigerian consumer behaviour.)
