Traditional SEO Vs. AI Search: How Do Brands Actually Get Recommended?

With more people turning straight to AI chat tools like ChatGPT, Claude, and Perplexity for product recommendations or business research instead of traditional search engines, the way visibility works online has shifted quite a bit.

Lately, I’ve been looking into tools that track how these LLMs decide which brands to suggest, and I came across a platform https://www.oncited.com/en that focuses specifically on AI SEO and tracking brand citations across different AI engines.