I Need A $6,000 Car From China” — Is Budget Alone Enough To Find The Right Car?
A buyer says: “I need a car from China. My budget is $6,000.” Sounds simple, but actually this is not enough information to start serious sourcing. China has a huge used-car market. At the same budget, you may find many completely different cars. Before searching, I normally think a buyer should answer at least these questions: Petrol, hybrid or EV?
Preferred brand or model? Minimum year?
Maximum acceptable mileage? Sedan or SUV? Personal use or resale? Is the budget for the car only, or including shipping? For example, if someone says: “I want a 2019–2021 sedan, petrol or hybrid, below 100,000 km, Toyota/Honda preferred, and my vehicle budget is around $6,000.”
Now the requirement is much clearer. This also saves time for both the buyer and the sourcing company.
For Nigerian dealers importing from China, how do your customers normally give you their requirements? Budget first, or specific model first?
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