We were informed that King Ochacho gifted social media sensation Peller a N400m mansion in Abuja. As expected, much attention was drawn on social media to the announcement. It sounded too good to be true. Later, reports emerged that the house actually belonged to Ochacho’s son and that Peller was allowed to stay there for free until his son eventually needed it. The deal still sounded good, as many felt Peller had been given access to a N400m property without having to pay for it.
Today, the latest report is that the mansion is an uncompleted building. Peller had a tour of the property with Ochacho and his entourage. The gathering looked like a campaign rally, with cameras everywhere. When the 21-year-old Peller saw it, he reportedly asked Ochacho if the property was actually worth N400m. That question suggests doubts. Peller has also spoken about completing the property before the end of the year. At some point, there were also reports that he had considered selling the house because he preferred Lagos. I thought it was supposed to be a lease. Trouble might be brewing.
His colleague, Carter Efe took to social media to take some jabs at him, claiming he expected a furnished house but was shown an unfinished building.
It remains strange for a random ‘billionaire’ to wake up and publicly offer a N400m property to a social media celebrity just like that. There is clearly a lot of publicity around the relationship, and Ochacho has also been using influencers and social media personalities as part of his strategy to promote the musical career of his son, IceKing. I believe IceKing already has the publicity he needs, but the problem is that publicity at times doesn’t guarantee acceptance.
He is a good and promising artiste, but his music, in my opinion, does not fit the demands of the local market. Ochacho has also pledged $1m to promote his son’s album through influencers, social media handlers and streamers. Many have argued that without strategy, the money could be expended without producing the desired results.
Back from my digression, Ochacho and Peller might be playing a chess game. The relationship appears warm and cordial, but there is a bit of distrust sprinkled over it. One party might be trying to have an upper hand over the other. I will not be shocked if they fall out in the coming months and drag each other all over the place.
Fingers crossed.
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