Content creation is growing rapidly in Nigeria. With a smartphone, microphone, and internet connection, almost anyone can create videos for TikTok, Instagram, YouTube, or other platforms.
However, the Nigeria Data Protection Commission (NDPC) has reminded content creators that entertainment and online engagement should not come at the expense of people’s privacy.
In a warning issued on March 13, 2026, the Commission cautioned creators against photographing or recording unsuspecting members of the public and publishing the footage online without consent. The warning referenced concerns about roadside “reality show” content involving people who did not knowingly agree to be filmed. Voice of Nigeria +1
Is Filming in a Public Place Automatically Illegal?
This is where creators need to pay attention.
Being in a public space does not automatically mean that someone has agreed to be recorded, identified, or displayed to a large online audience.
The NDPC stated that processing people’s images in such circumstances requires consent unless the creator can justify the activity under another lawful basis for processing.
This means creators should avoid assuming that:
“The person was outside, so I could film them.”
“It was just a joke.”
“The video did not intend to harm anyone.”
“Everyone records people for content.”
The purpose, circumstances, use of the footage, and applicable legal basis matter.
What the NDPC Is Saying
The Commission connected unauthorised filming to citizens’ rights to informational self-determination under Section 37 of the Nigerian Constitution and the Nigeria Data Protection Act, 2023.
It also directed platforms such as TikTok, X, and Meta to strengthen enforcement of their community guidelines. The NDPC warned that creators may be held accountable for their actions, while platforms that fail to respond appropriately to harm could face sanctions. Voice of Nigeria +1
What Should Content Creators Do?
Before filming someone for a skit, interview, prank, street reaction, or reality-style video:
Ask for permission where appropriate.
Explain how the footage will be used.
Avoid humiliating or exposing unsuspecting individuals.
Blur identifiable people who have not consented, where necessary.
Do not assume that going viral makes the content acceptable.
Content creation is a legitimate career, but creators also need digital ethics and data privacy awareness. As technology education continues to expand in Nigeria, platforms such as TEKHUB can help promote responsible digital skills. Learn more at www.tekhub.ng
What do you think? Should content creators always ask for permission before recording people in public, or are there situations where filming can be justified?
